by Thomas Hegarty | Oct 19, 2018 | Uncategorized
It really is typical industry knowledge that PPC have an impact on our natural outcomes. Exactly what result usually, precisely, and exactly how does it work? In today’s Whiteboard Friday, Rand addresses the ways paid adverts influence natural outcomes — and...
by Thomas Hegarty | Jul 19, 2018 | Branding, PPC
Brands are asking: “Why use Google AdWords?”, “Does it work?”, and “How does it compare to marketing on other online platforms?” The quick-n-dirty answers to each of these questions have one common denominator: Google AdWords gets to your customers before you do. At...
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