by Thomas Hegarty | Jun 6, 2019 | SEO
Three pages of personalised content can double conversion rates Monetate’s has revealed that conversion, add-to-cart, and cart abandonment rates improve exponentially over a series of personalised page views – with three pages of personalised content being...
by Thomas Hegarty | Jun 5, 2019 | SEO
Here’s the thing about marketing advice: You hear one tip, you’ve…kinda heard them all. That’s not to say there aren’t new ideas or that you can’t improve upon the fundamentals. Keywords, content, and promotion still form the foundation of every successful website...
by Thomas Hegarty | May 11, 2019 | SEO
In today’s extremely competitive eCommerce and marketing world, it is not easy for a business to stand out. Many startups facing high odds of even making it and end up failing or being absorbed by more prominent companies along the way. However, some fantastic...
by Thomas Hegarty | May 9, 2019 | SEO
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew...
by Thomas Hegarty | May 8, 2019 | Branding, Social Media
Once you have your goals set and you know the exact type of audience you’re interested in pursuing, it’s time to select the right channels for your campaigns strategically. Whatever the type of engagement you’re looking for, the idea is to narrow down the...
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