by Startup Circle | Feb 24, 2022 | Branding, Social Media
The past two years have shown a major increase in the amount of money allocated to digital marketing and communications, which has created challenges for senior-level marketers who have not been able to keep up with the changing times. The speed at which new...
by Startup Circle | Feb 19, 2022 | Branding, Strategy
Recent stats from PwC on empathy in marketing reveal that “59% of all consumers feel companies have lost touch with the human element of customer experience.” In other words, there’s a disconnect between businesses and their customers’ hearts. As a result, these...
by Startup Circle | Feb 15, 2022 | Branding, Social Media, Uncategorized
With sustainability moving firmly from a niche consideration to a mainstream concern, the wider ad industry is increasingly reckoning with its impact. Organisations that are willing to grapple with these issues will be ahead of the curve in 2022. Once a...
by Startup Circle | Feb 10, 2022 | Branding, Conversion Strategies, Email Marketing, Social Media, Strategy
The success rates for startup businesses are dismal. According to Forbes, a renowned media outlet, up to 90% fail. And this is for both B2C and B2B brands. Now, if you are a founder, this should worry you. But do not worry. In this post, I am sharing four specific...
by Startup Circle | Feb 9, 2022 | Branding, Conversion Strategies, Email Marketing, Social Media
Technology is available today to assist businesses in every industry to bring all or part of their operations to the cloud. Now is the time to bring your marketing to the cloud. “Global enterprises have been investing in automation for decades,” says marketing...
by Startup Circle | Feb 2, 2022 | Branding
I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencer marketing to the consolidation and collapse of media outlets, the past...
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