4 TikTok Strategies to Target Gen Z

4 TikTok Strategies to Target Gen Z

TikTok, the short-form video platform, has skyrocketed in popularity over the last few years, becoming the number one website in 2021. With over 1 billion sets of eyes on the For You Page every month, it’s a no-brainer for brands to explore ways to use the platform...
7 Steps To Building A Kickass Digital PR Campaign

7 Steps To Building A Kickass Digital PR Campaign

I initially used a five-step process for crafting digital PR strategies. But, that’s evolved into a seven-step process as I’ve learned what worked (and what didn’t) from producing digital PR campaigns for clients with different business goals and marketing objectives....