by Startup Circle | Feb 8, 2022 | Strategy
Summary of the blog: An accurate buyer persona lays the foundation for a successful digital marketing campaign. It guides your customer strategy by empowering brands to understand the user’s likes, preferences, behaviour, and so on. Read on to understand the...
by Startup Circle | Feb 3, 2022 | Social Media
Total digital ad spending worldwide exceeds $450 billion. By 2024, that figure will rise to $645 billion.This kind of advertising spending means crowded ad platforms, which makes it more difficult to stand out. If your business has a five- or six-figure digital...
by Startup Circle | Feb 2, 2022 | Branding
I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencer marketing to the consolidation and collapse of media outlets, the past...
by Startup Circle | Feb 1, 2022 | Email Marketing
Email marketing is one of the most effective ways for businesses to engage with their target audiences regularly. It’s also a great avenue for tapping directly into various customer segments – especially those with high sales conversion potential. The start...
by Thomas Hegarty | Jan 21, 2020 | SEO
UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts...
by Thomas Hegarty | Jan 21, 2020 | SEO
Share on Twitter Jason Boshoff is Chief Operating Officer at Bidtellect, a paid content distribution and analytics company. We’re in a privacy panic. It started with GDPR, and CCPA followed with new legislation aimed at giving consumers greater control and...
by Thomas Hegarty | Jan 21, 2020 | SEO
If you’re having trouble wrapping your mind around the fact that it’s the end of 2019, welcome to the club. This year flew by, and in the marketing world a lot happened. Conversational marketing, the takeover of chat bots, and never-ending changes to algorithms rocked...
by Thomas Hegarty | Jan 21, 2020 | SEO
2019 was a busy year for marketers. With dozens of new marketing tech flooding the market, hundreds of courses on marketing mastery and thousands of sales funnel videos, predicting marketing trends for 2020 became as hard as cooking a perfect macaron (if you cook a...
by Thomas Hegarty | Jan 21, 2020 | SEO
Digital marketing is such a minefield of misinformation that even the biggest brands (like the BBC and BMW) make mistakes. Don’t do what these six companies did! Nowadays traditional marketing techniques aren’t working as well as they used to. And the online landscape...
by Thomas Hegarty | Jan 21, 2020 | SEO
Just like any new relationship, the first 90 days with a digital marketing agency can feel like they’re moving way too fast or way too slow. But that doesn’t have to be uncomfortable. While there’s no such thing as an effortless onboarding process, you can take steps...
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