6 Accounting Tips Every Startup Should Know

6 Accounting Tips Every Startup Should Know

Starting a new business venture requires a lot of vigilance – from ensuring customer satisfaction to seeking the highest quality in products or services. One area that needs even more attention, though, is financial health. All of the great ideas in the world can’t...
How To Write Copy For Amazing Digital Ads

How To Write Copy For Amazing Digital Ads

Ads are essential for any business. Those that are ad savvy can get the best results for the money. However, you can’t just create an ad and expect it to work.It would be best if you did specific things to make your ads stand out from the rest. But how do you do that?...
4 TikTok Strategies to Target Gen Z

4 TikTok Strategies to Target Gen Z

TikTok, the short-form video platform, has skyrocketed in popularity over the last few years, becoming the number one website in 2021. With over 1 billion sets of eyes on the For You Page every month, it’s a no-brainer for brands to explore ways to use the platform...
7 Steps To Building A Kickass Digital PR Campaign

7 Steps To Building A Kickass Digital PR Campaign

I initially used a five-step process for crafting digital PR strategies. But, that’s evolved into a seven-step process as I’ve learned what worked (and what didn’t) from producing digital PR campaigns for clients with different business goals and marketing objectives....
How To Survive A Stock Market Crash

How To Survive A Stock Market Crash

Global stock markets have taken a battering in 2022 over fears of high inflation, rising interest rates and the very real threat of an economic recession. US technology share prices have been hit particularly hard, with the tech-heavy Nasdaq Composite Index falling by...