by Startup Circle | Aug 30, 2022 | Strategy
One popular disinfectant brand came under scrutiny in September of 2020 for launching ads that glorified a return to the office — at a time when many people were still quarantining or enjoying work-from-home life. Of course, their marketing team was under a lot...
by Startup Circle | Aug 23, 2022 | Uncategorized
I initially used a five-step process for crafting digital PR strategies. But, that’s evolved into a seven-step process as I’ve learned what worked (and what didn’t) from producing digital PR campaigns for clients with different business goals and marketing objectives....
by Startup Circle | Aug 16, 2022 | Social Media, Uncategorized
Marketers know that digital marketing represents the future of their business. That’s why, according to the February 2022 edition of The CMO Survey, they’re happy to allocate 57% of their budgets to digital marketing activities and are planning to increase spending by...
by Startup Circle | Aug 11, 2022 | Uncategorized
Global stock markets have taken a battering in 2022 over fears of high inflation, rising interest rates and the very real threat of an economic recession. US technology share prices have been hit particularly hard, with the tech-heavy Nasdaq Composite Index falling by...
by Startup Circle | Aug 3, 2022 | Uncategorized
In 2022, the United States is fortunate enough not to be in a recession. However, the odds of a recession in 2023 are on the rise. Experts predict there’s currently a 30% chance of recession, and that number has doubled over three months. As a large or...
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